At Lizzi & Rocco’s, your pet’s well-being is our top priority, and we believe excellent nutrition is the first step towards better health. Poor quality foods can affect your pets’ bodies in a variety of ways, such as:

We carry a wide array of foods suited for any price range – you can find complete raw diets and raw meaty bones in our freezers, and dry kibble, canned, and dehydrated foods on our shelves. To learn more about these different options for foods, click on the graphic above.

Feeding a nutritious food does not always mean spending a lot of money. In fact, natural foods aren’t much more expensive than grocery store brands. After factoring in lower feeding amounts (pets eating holistic foods typically require 20-40% less food than pets on economy brands) and fewer vet visits, a healthy diet can actually cost you less in the long run than a pet food offering fewer nutritional benefits.

Lizzi & Rocco's Natural Pet Market is proud to feature holistic, natural, and human-grade pet foods - as well as delicious treats and natural supplements with ingredients which promote a healthy diet and vibrant lifestyle. Here are some tips to use when selecting an appropriate pet food:

  • Clearly named meat or fish - chicken, lamb, beef, salmon
  • Concentrated named meat proteins - chicken meal, turkey meal
  • Whole grains and starches - brown rice, barley, sweet potatoes
  • Fresh fruits and vegetables - whole potatoes, carrots, apples
  • Named fats from quality sources - chicken fat, herring oil, sunflower oil
  • Natural preservatives - mixed tocopherols, vitamin C or E
  • Non-specific ingredients - poultry by-products, meat and bone meal
  • Protein fillers - corn gluten, wheat gluten, egg product meal
  • Carbohydrate overload - refined flours, wheat, mill runs
  • Processed fruits and vegetables - tomato pomace, dehydrated potatoes
  • Fats from non-specific sources - poultry fat, animal fat, vegetable oil
  • Artificial preservatives - BHA & BHT

Doesn't natural food cost a lot more?

Not necessarily! We actually have some foods that are cheaper brands we’ve found at big box stores or the grocery store! Plus, if you feed a food that has more nutrients, you can often feed up to 40% less food than one with a lot of junky fillers, making that bag of food last you a lot longer!
Isn’t dry food good for my pet’s teeth?
This is a really, really common misconception, but unfortunately dry kibble doesn’t do much to keep your pet’s teeth clean. We like to compare it to you replacing your oral care routine with eating a handful of pretzels. Sure it’s yummy, and while it might technically scrape some plaque off, it’s not a suitable substitute for your daily tooth brushings.

A much more effective way to keep their teeth sparkly white is to provide raw meaty bones for your dog or cat to chew on. The bones work to scrape away plaque while the remaining muscle tissue provides a flossing action. Check out our freezers for a selection of bones to suit pets of all sizes!

Other great options are regular brushings one of our pet safe toothpastes, dental sprays, or minty-fresh water additives.
Is raw food really safe?
Yes! We believe that a raw diet is one of the best things you can feed your dog or cat. They are the most biologically appropriate diets, and most pets thrive on a raw diet. Dogs and cats have short and highly acidic digestive systems, allowing them to digest raw foods safely and quickly. On top of that, the raw foods we carry all have very high standards and strict safety procedures in place to ensure your pet is getting a food that that’s completely pathogen-free.
Isn't it best for my dog to stay on the same food?
We've been told that for years, but our pets actually thrive when given an array of foods - variety is the spice of life, after all! Our pets aren’t really designed to eat the same thing every single day, so we recommend rotating their food on a routine basis - that can be daily, monthly, or every few months – whatever works best for you! By switching up what you feed them, you actually help to strengthen their digestive system, broaden their nutritional intake, and help prevent the development of food allergies. For more on this topic, check out this great video by holistic vet Dr. Karen Becker. http://www.youtube.com/watch?v=n7weEkUuhhk
My pet has a special dietary restriction – do you offer anything for that?
We sure do! We offer foods and supplements for pets with even the most extreme food allergies, urinary health issues, diabetes, kidney health, and more. If your pet is on a special diet, we’re happy to talk with you about their specific requirements and do our best to provide you with some healthy, natural alternatives to meet their needs.
How do I transition my pet over to a new food without upsetting their stomachs?

Slowly switching to a new food is always the safest bet to avoid digestive upset. We suggest making the transition occur over the course of a week or two. Start off by feeding 25% of the new food and 75% of the current food for 2-3 days. Then gradually increase the new food to 50% of your pet’s daily intake, and decreasing the current food to 50% for another 2-3 days. If that’s going well, bump up the new food to 75% and the old food to 25% for another 2-3 days, until you can feed your pet 100% of the new food.

You can always add a little “insurance” when food switching by grabbing some 100% organic canned pumpkin or Answer’s Goat’s Milk (both available at Lizzi & Rocco’s) which are both great for easing tummy troubles and helping with food transitions.
Have another question about nutrition or other ways to optimize your pet’s health? Let us know! We’re happy to answer any question you may have.

Stop in to talk to our pet nutrition experts about your pet's dietary needs, and let us offer recommendations for a great, nutritious food to enhance your pet’s health. Don't see the food brand you're looking for? We welcome special orders and order from our distributors on a weekly basis! Free samples and frequent buyer programs are available in our store for many of our foods!

Our Brands

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Dry kibble: Dry pet food, or kibble, is not only convenient, but is often the most affordable method of feeding. All of our kibble options are completely free unnecessary fillers like corn, wheat, soy and animal by-products.
Canned: A moisture-rich diet is a vital part of your pet’s health, and a canned diet provides just that. Canned foods are less processed than dry kibbles, and retain more of their nutritional value. We have dozens of canned options in nearly every protein imaginable!
Freeze-dried raw: Similar to a traditional frozen raw diet in nutritional value, though the moisture has been removed without thawing or cooking the product. This allows you the benefits of a raw diet with the convenience of a food that doesn’t need to be frozen. Because of the importance of moisture to your pet’s diet, it is recommended to rehydrate any freeze-dried raw diets.
Raw: A raw diet consists of a combination of completely uncooked meat, ground bones, organ meat, and supplemental produce, and very few, if any, unnecessary fillers. It is often considered the most biologically and species appropriate diet for dogs and cats, and what our pets are truly meant to eat.